HP World Conference & Expo Fast Facts: $11.2 million was the annual new purchase IT budget of 1998 attendees 87 percent of attendees are actively involved in the software purchase process 80 percent of attendees are actively involved in the hardware purchase process 73 percent of attendees integrate non-HP operating systems into their computing environments 1998 attendees spent an average of $4 million on products and services discovered at HP World Conference & Expo		Target Attendees with Computing Budgets of $95 Billion. Expo Dates: Tuesday, August 17 -- Wednesday, August 18 -- Thursday, August 19, 1999 1999 Link Exchange Program Why targeting the HP market today is more critical than ever As the only information technology provider prepared to make the UNIX and NT platforms work well together, Hewlett-Packard is in the best market position in its history. And this gives HP a tremendous advantage over the competition. More than any other IT vendor, Hewlett-Packard is equipped to help customers implement multi-OS platform solutions. HP truly has a basis for claiming leadership in the world of open systems and multi-platform computing. In addition, as co-developer of IA-64 with Intel, HP is uniquely positioned to provide channel partners and customers with the smoothest transition, investment protection and systems performance for IA-64-based solutions. And due to HP's open system approach to computing, its customers are better prepared to implement integrated solutions because of the strong relationship between HP and its channel partners. So now more than at any other time, the HP market is the right market to target! How to reach HP users with real buying power Every year HP World attracts primary corporate decision-makers from a broad range of industries. These decision-makers come to HP World to find new products and technologies that are compatible with their HP computing environments. As the world's largest conference and expo to focus on HP-related computing technology, HP World draws an international audience. In 1999, this critical computing event will be held at the San Francisco Moscone Center August 15­20. If your company plans include the HP market, you must be there! Attendee spending grows by 25 percent! For the third year in a row, HP World '98 hosted a record number of exhibitors -- increasing the size of the expo by 17 percent. Additionally, the average IT /development budget grew an incredible 25 percent, from $8.9 million in 1997 to $11.2 million in 1998. Significantly, more than 50 percent of these budgets will be spent on products seen at HP World. Based on these compelling numbers, HP World '99 is expected to be another great year for exhibitors! Attendees are decision-makers. HP World offers the most qualified audience you will find anywhere. More than 83 percent of attendees are actively involved in the purchase process. And more than half of these attendees do not attend any other computing event. Which means your company can't miss this chance to meet these important buyers face to face. Best of all, when you exhibit at HP World you have the flexibility to focus your message to the needs of this audience. Don't miss out on your one chance all year to target this increasingly important market! "I believe HP World provides an excellent opportunity for any Organization involved in providing IT solutions. We greatly value this opportunity to interact directly with our current and prospective clients." -- Clark Straw General Manager, Worldwide Channels, Enterprise Accounts Organization Hewlett-Packard Co.

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