SECTIONS HP World has a layout designed for through- the- book browsing with clearly called out sections. Each section is a minipublication within the publication, featuring news analysis, columns, product guides, features, and data. All sections contain items that speak to technology, customers, or industry developments surrounding the topic.

Now more than ever, customers are selecting a very limited number of vendors to work with as their trusted, strategic IT partners.

HP, with its commitment to OS platform independence, is able to provide technology solutions across PC, UNIX and NT systems up to and including mainframes. In many cases, all of these technologies exist in the same complex, networked environment. HP World is a reflection of the full scope of HP and its partners' solutions. The publication mirrors the real world, with all of the products and technologies coming together under one roof.

Customers have swung 180 degrees from the open computing-and open to any vendor-model to an open computing model with one, or perhaps two, core IT partners. HP, which was the first company to really recognize and manage its customers' enterprise information needs, is usually one of their choices.

HP's dominant position as one of the world's principle IT partners for business created the opportunity for HP World to extend the Interex membership base. HP World is the right publication for every major HP computing site in the country. Launched in 1997, HP World covers the 32,000+ core HP sites in the U.S. With nearly 100% site coverage every issue, HP World is the best way to cover this important segment of the computer industry. Interex, with the help of HP and other partners, has a database of well over 100,000 customers from these sites. In order to provide the broadest access or reach into the HP market, HP World rotates copies of the publication to numerous individuals at these important sites.

Every issue of HP World will cover all core technologies affecting HP IT professionals, including UNIX, NT, the Internet, MPE, the Data Center, and enterprise application software.

HP World Editorial

HP World content is focused on helping IT professionals manage change. HP World is dedicated to delivering the complete information and incisive analysis that IT professionals need to translate rapid advances in software, communications and computer technology directly into solutions. HP World provides the most complete coverage of every aspect of an HP computing enterprise: the Internet, applications software, operating systems, networking, telecommunications, software and hardware tools, and all related services and equipment.

The most pervasive technologies and their impact on HP computing systems are covered thoroughly and from an HP user's perspective. The following topics will be covered in every issue of HP World: UNIX, NT, Inter/intranets, Storage, Channels, MPE, and Applications Software optimized for the HP platform.

In addition to in-house editors and reviewers, HP World has a large group of contributing editors and Interex members who are technology experts, each with close relations with key players from the user, vendor and analyst communities.

Design & Format

HP World utilizes a newspaper style that has proven to be the preferred format in the computer publishing industry. This tabloid-size format allows for more articles and emphasizes fast-paced editorial. This format increases the number of article starts or items covered in any given issue, which encourages viewing of each and every page. The HP World design and format also bring ease in overall readability.