"I believe HP World provides an excellent opportunity for any organization involved in providing IT solutions. We greatly value this opportunity to interact directly with our current and prospective clients." Clark Straw General Manager, Worldwide Solutions Reselling Organization Hewlett-Packard Company

The only place to reach HP users with purchasing power

There is only one place to reach more than 8,000 decision-making HP computing professionals. The largest North American event to focus on HP-related computing technology, HP World '99 Expo will be held at San Francisco's Moscone Convention Center between August 17-19. If your company plans to target the HP market, you must be there!

ANOTHER RECORD-BREAKING YEAR IS EXPECTED!

In 1998, HP World drew a record number of exhibitors and attendees. Exhibitor space increased by more than 20%, and the number of exhibitors grew to more than 200. Based on this astounding success, and the fact that this is HP's 60th year celebration, HP World '99 is expected to be the best show ever for exhibitors. In fact, 89% of the HP World '99 exhibit hall was sold by the end of last year's San Diego event. Call today to make sure your company doesn't miss this great opportunity!

THE MOST QUALIFIED HP AUDIENCE YOU'LL EVER MEET!

More than 80% of HP World attendees make or influence major purchasing decisions. Significantly, more than half of these attendees will not attend any other computing event during 1999. In fact, the only event that will draw more than 12% of this audience is Comdex. Your company should not miss this opportunity to target these key buyers. HP World is an ideal venue to not only reach this audience, but to tailor your company's message to meet the unique needs of HP users.

WHY THE HP COMPUTING COMMUNITY
IS KEY TO YOUR SUCCESS

As HP celebrates its 60th anniversary, it is enjoying its greatest period of success. With more than 25,000 products, HP is a $45 billion company with a very solid annual growth rate. HP's strong commitment to continuous development has paid off with an ever-expanding customer base located in more than 120 countries. An innovative leader in the dynamic computing industry, HP is poised to continue its success well into the next century.

Make sure your company participates
in this 60th year celebration event!

To reserve your booth or sponsorship contact Michael Doyle at 408.743.4614 or [email protected]

HP World Expo Fast Facts

* $11.2 million is the annual new purchase budget of attendees * 83% of attendees are actively involved in the purchasing process * 94% of attendees integrate HP operating systems into their computing environments

* 81% of attendees integrate non-HP operating systems into their computing environments * 1998 attendees spent an average of $4.2 million on products and services discovered at HP World Expo