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Shared Knowledge
Shared Power
And Now... Shared Know-How!

Maximize Your Customer Relations

Finding customers, and building a customer base is hard work. Finding business partners and vendors with shared goals and the ability to further yours is just as hard. Marketing to them, creating opportunities to interact with them, and building a community to meet their needs is an important goal-but how do you get there?

• From the planning to the post mortem, customer and partner events aren't just labor intensive-they're knowledge and know-how intensive.
• Nurturing and building communities is about timing and communication-you've got the message, but have you got the time?
• What about marketing events and promotions to those communities? What are the key ingredients to success?
• Do you need to create an on-going communications program that includes print or the Web? Can your editorial staff do the job? Do you even have an editorial staff?

And what if you wanted to target your customers and vendors, especially those who would be IT decision makers?

Event, Community and Editorial Know-How, At Your Service

Here at Interex, we've been in the event, editorial and community business for more than a quarter of a century. As the managers and producers of HP World Conference & Expo, InterWorks, and e-Services World, we know a lot about event planning, because we've done it so well for such a long time. We also have experience building communities and user group membership organizations, because as Interex, we are the International Association of Hewlett-Packard Computing Professionals. As publishers of HP World and Enterprise Solutions, we've been writing about state-of-the-art technology for the audiences you care about for years.

We understand the task at hand, and we know your target audience-better than anybody else.

We'd like to partner with you to ensure the most successful customer events, thriving customer communities, and promotions that get results.

Interex Has Skills That Your Organization Can Leverage

From A to Z, Interex can help you build your customer base, provide the right networking environment for your customers and prospects, even provide product launches and training. Take a look!

Event Development

• Identify Event Opportunities
• Event Positioning and Marketing
• Competitive Analysis
• Budget Development
• Program Development
• Speaker Selection

Event & Expo Management

• Negotiations & Management with all event suppliers
• Pre-Show & On-Site Operations
• Pre-Show & On-Site attendee Registration, reporting, and badging
• Hotel & Convention Center Negotiations & Management
• Exhibit Show Service Contractor Management
• Booth Sales & Marketing
• Vendor Sponsorship programs and sales
• Survey Development & Analysis
• Social Events
• Show Daily Newspapers

Event Marketing

• Strategic Marketing Plans
• Corporate Identity
• Design and Production
• Media Planning (radio, print, online and TV)
• Direct Marketing
• Email Campaigns
• Web Site Planning and Design
• Press Relations and Management

Community Building

• Build and Sustain Networking Community Base
• Development of Customer Loyalty Programs
• Customer Base Data Analysis and Management
• Create Community Involvement with your Customers and Prospects
• Develop Networking Groups Around Geographic and Special Interest Areas

Editorial Services

• Publication Positioning Services
• Aggregated Content
• Custom Content
• Sponsored E-mail Newsletters
• Web Site Redesign
• Web Site Content Re-writing

Interex, Your Partner for Events, Communities and Promotions

It's all right here! We know who and we know how. Conferences, meetings, even expos! And we don't stop there-we provide marketing expertise for events, and if you need it, we can even develop the content. We can bring your strategy and your messaging to the community we build together, every time.

If you want to launch products, or ideas, if you want to sponsor an event-large or small, if you want to sell into the IT marketplace, Interex is the right partner for you.

Contact Us

Alex Sapiz
[email protected]
408-743-4623